Laila Gohar

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Fiz / Pop / Crunch | Bang & Olufsen

Bang & Olufsen celebrated its line BO Play at the newly opened AOO space in Brooklyn, NY. Laila created a multi-sensory installation where the connection between sound and taste was explored. Three different food stations and walls, each representing a different sound were created. The highlighted sounds were crunch, fizz, and pop. Each sound station featured a different sound blasting from a speaker or headphone or the same sound as the food is supposed to make, but amplified or reduced. As guests traveled through the installation it became evident that sound affects the perception of taste. Chips that were crunchier tasted better. As did apples that were more crisp. Popcorn that didn’t pop or crunch didn’t do well!
Crunch: apple + carrot installation, potato chips
Pop: whole corn popped, bergamot + wasabi pop rocks

Fiz: Matcha cream pie

In collaboration with Nikki Cohen
Carpentry: Ryan Maher
Assistant: Malena Burman
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